Striving to produce merchandise that will definitely sell, under the motto “Converting thrill and excitement to a product.”
The secrets of a hidden but successful product seller, that holds a record of selling 10000 units a week.
- 1.Grabbing customers' minds with “Producing Methods”, a concept not yet seen in major brands and specialized shops
- 2.Sense cultivated through fashion. Awareness brought from music
- 3.Starting anew resolutely; from a piano instructor to a company CEO
- 4.I would like to nurture the ability to create new goods
Grabbing customers' minds with “Producing Methods”, a concept not yet seen in major brands and specialized shops
Eye-catching colourful sweets, in a popular apparel-shop developed by a major apparel manufacturer. Classy souvenirs with decorative, Japanese cords, displayed in a distinguished museum in Japan
At a restaurant that prides itself on its full-course menus, the desserts offer a sense of enjoyment, benefiting the aftertaste of the meal.
The president of Re-mix Co.,Ltd. Ritsuko Tominaga is behind the OEM based planning and production of these items.
Re-mix Co.,Ltd. is a company that focuses thoroughly on “products that sell”. Its activities range from production of sweets and general merchandise on an OEM basis, to planning, producing, consulting and creating selling space for food related projects.
In the Japanese convenience store industry, chocolates and cookies that sell 10 units a week are considered a big hit product. Within this context, Tominaga holds a record of selling more than 10,000 Re-mix product units a week, at 40 popular clothing and general goods shops. The Re-mix customer store attracts the attention of major supplier chains as well as sweet manufacturers’ product planning personnel. These major chains have been seen buying Re-mix merchandise themselves.
Tominaga’s biggest strength as a hit maker is her “planning ability.”
She claims, “The ability to propose products that perfectly match the characteristics of a given brand is my biggest strength. For example, I might suggest something fashionable for one brand, or something funny for another one. In addition, our material procurement capabilities and the ability to limit costs enable us to handle small number lots. Because of this, we can satisfy needs of companies that can’t reach agreements with major manufacturers otherwise.”
Since Re-mix bulk delivers products that are made to order in bulk, they are frequently entrusted with the entire process from planning to procurement, manufacturing and delivery. At times, Tominaga herself is involved in drawing illustrations and making dummy samples using a utility knife.
Re-mix’s originality is the basis for the unique merchandise, which is not found in major manufacturers and specialty shops.
Her activities, however, are not limited to OEM based merchandise planning.
By making use of her innate sense of aesthetic and her deep knowledge of food, she is also involved in many other activities such as producing delicatessen brands or sweets for exhibitions of prestigious overseas brands. Here are a few examples.
At a presentation of a new line of products of a multinational cosmetics brand, Re-mix ice cream was offered to guests. The ice-cream’s color matched the red gloss of the main product. Colours for other flavours were made to relate to each item of the product line.
At a Japanese restaurant, Re-mix provided the dessert for a full course dinner. During that occasion, consideration was not limited to the taste of the dish itself, but detailed adjustments were made to match the main course’s soy sauce flavored dishes.
Tominaga not only meets the demands of her clients, but also actively makes proposals to enhance sales. In doing so, she combines thorough target segmentation together with her own sensibility, which can be indeed described as a “Re-mix-ing” merchandise production that grabs the customers’ hearts.